Chapter 9
Turning Intention Into Strategy
How Will You Do This?
By now, the client knows what they are doing next. That is necessary, but it is not sufficient. A clear next action without a clear approach still leaves room for hesitation, missteps, and half-execution. This is where intention becomes execution.
Why This Step Exists
Most coaching jumps from decision straight to deadlines. That creates two problems:
- Clients execute poorly and blame themselves
- Coaches assume the client knows how to do the thing they just committed to
This step sits between commitment and deadline. It asks: How will you actually do this?
Breaking the Action Into Steps
Every action can be broken into steps. Even small actions have a sequence. The coach guides the client to list the steps involved:
- What needs to happen first?
- What comes after that?
- What depends on what?
This removes ambiguity and gives the client a clear path from start to finish.
Sequencing Properly
Order matters. Steps done out of sequence create rework or wasted effort. The coach helps the client see dependencies and arrange steps logically.
This is not micromanagement. It is clarity. Clients appreciate it because it reduces the mental load of figuring out "where to start."
When the Client Doesn't Know How
Sometimes the client genuinely does not know how to do what they've committed to. This is not a failure. It is information.
The coach does not become a consultant. Instead, they help the client identify what they need to learn, who they need to ask, or what they need to research before execution begins.
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