Chapter 13
Group Coaching
How This Framework Is Run With Multiple Clients
If you want to build a coaching business that scales, group coaching is where it starts. Not later. Not after you've done a few one-to-one clients. At the beginning.
Group coaching is where the framework is applied repeatedly, in real time, with real businesses. It is where clients learn how to think inside the system, and where you build the pipeline for one-to-one without chasing people or pitching them.
One-to-one coaching is not a different method. It is the same framework with more time and more speed.
What Information You Need Before Coaching Begins
Before someone is coached live, you need context:
- Who they are
- What their business is
- How the business makes money
- What they believe their global objective is
That's enough. You are not collecting a plan. You are collecting the minimum information required to coach quickly once they are on the call. Everything that matters gets discovered live.
How Group Coaching Sessions Run
Group coaching runs on a fixed schedule. People attend live. When someone is coached, you do not start with their mood, their week, or their latest problem. You start with the anchor: Their Global Objective.
You clarify it. You refine it. You confirm it. Then you move through the framework in order:
- Milestones: What milestones are involved in the objective?
- Focus: Which milestone matters most right now?
- History: What have you tried that didn't work, and why?
- Leverage: What have you tried that did work, and why?
- Options: What could you try? (Brainstorm)
- Commitment: What will you do?
- Momentum: What will you do next?
- Execution: How will you do it?
- Control: When will it be done? If it repeats, how will you track it?
The Value of Watching Others Get Coached
Not everyone is coached every session. And that is fine. The power of group coaching comes from watching the framework applied to other businesses.
People see their own problems reflected in someone else's session. They hear questions they should be asking themselves. They learn the structure by watching it run.
Why This Scales
This model scales because the framework does not change. The questions repeat. The structure holds. The loop continues. You are not the engine. The framework is.
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